ARTISTS

Alan James Robinson   . . .   Water Color & Prints   . . .   Easthampton, MA
Kevin Schumacher's Fish Art Taxidermy   . . .   Clearlake Oaks, CA
Randy Whitney   . . .   Carvings   . . .   Foresthill, CA

BAIT, TACKLE, SUPPLIES & MARINE ELECTRONICS

AC Plugs   . . .   Henderson, NV
Bill Adelman   . . .   Custom Rods   . . .   Current Print Ad
Bank-Ease Planers   . . .   Side-Planers-Online
Bayside Marine   . . .   Santa Cruz, CA

Coyote Bait & Tackle   . . .   San Jose, CA   . . .   Current Print Ad
Dave's Marine Electronics   . . .   Discount Marine Electronics, GPS & Fishfinders Online
Dick Nite Lure Co.   . . .   Lures   . . .   Current Print Ad
FishermansWarehouse.com   . . .   Online Nationwide
Fishing Butler   . . .   Fishing Rod Ties   . . .   Current Print Ad
Gus' Discount Tackle   . . .   San Francisco, CA   . . .   Current Print Ad
Hi's Tackle Box   . . .   San Francisco, CA   . . .   Current Print Ad
Johnson's Bait & Tackle   . . .   Yuba City, CA   . . .   Current Print Ad

Ken's Custom Tackle   . . .   Custom Trolling Flashers & Lures
Kokaneemart.com   . . .   Kokanee Tackle Online
Luhr Jensen   . . .   San Francisco, CA   . . .   Current Print Ad
Maritime Electronics   . . .   Santa Cruz, CA   . . .   Current Print Ad
Okuma   . . .   Reels   . . .   Current Print Ad
On The Ball Hitch Aligner   . . .   Nationwide   . . .   Current Print Ad
Optimum IMA Japan   . . .   Nationwide   . . .   Current Print Ad
Oyster Point Bait & Tackle   . . .   S. San Francisco, CA   . . .   Current Print Ad
P-Line   . . .   Fishing Line   . . .   Current Print Ad
Pautzke Bait Co.   . . .   Bait   . . .   Current Print Ad
Persuader   . . .   Spinner Baits   . . .   Current Print Ad
Power Pro Line   . . .   Fishing Line   . . .   Current Print Ad
Pro-Cure Bait Co.   . . .   Scents, Brines & Cures   . . .   Current Print Ad
Pro-Troll Products   . . .   EChips, Flashers, Lures
Pure Fishing   . . .   Fishing Line   . . .   Current Print Ad
Put A Sock On It ... Rod and Gear Socks. . .Concord, CA
Radical Glow   . . .   Tackle   . . .   Current Print Ad

RediSet Rodholders   . . .   A True Advantage in Sturgeon Fishing
Snag Proof   . . .   Fishing Line   . . .   Current Print Ad
Sport Chalet   . . .   Nationwide   . . .   Current Print Ad
Steve's Fishing Supplies   . . .   Tackle-Online
Team Catfish   . . .   Catfish Gear
Tica   . . .   Rods & Reels   . . .   Current Print Ad
Trophy Sticks   . . .   Lures
Waltons Pond   . . .   San Leandro, CA   . . .   Current Print Ad
West Marine Products   . . .   Marine Center   . . .   Current Print Ad
Will's Bait & Tackle   . . .   Bodega Bay, CA
Yozuri   . . .   Lures   . . .   Current Print Ad

BOATS, MOTORS, SERVICE & REPAIR

Auburn Outboard-Crestliner/Fisher   . . .   Auburn, CA   . . .   Current Print Ad
Boat & Motor Mart-Steigercraft   . . .   S. San Francisco, CA   . . .   Current Print Ad

Boulton Powerboats-Boulton   . . .   Nationwide   . . .   Current Print Ad
C & C Marine-Ranger   . . .   Modesto, CA   . . .   Current Print Ad
Capitol City Marine-Ranger/Yamaha   . . .   Citrus Heights, CA   . . . Current Print Ad
Don's Graphix-Boat Art   . . .   Sacramento, CA   . . .   Current Print Ad
Don Hill-Custom River Boats   . . .   Springfield, OR   . . .   Current Print Ad
Eagle Marine- Outboard Sale   . . .   Martinez, CA   . . .   Current Print Ad

Guenter's Outboards   . . .   Sebastopol, Bodega Bay, CA   . . .   Current Print Ad
Honda Marine   . . .   Nationwide
Jetstream Concepts- Boat Repairs & Mods   . . .   Yuba City, CA   . . .   Current Print Ad
Marina Boat Sales-Crestliner   . . .   Lodi, CA   . . .   Current Print Ad
North River Boats-NorthRiver Boats   . . .   W. Sacramento, CA   . . .   Current Print Ad
Outboard Motor Shop-Orca   . . .   Oakland, CA   . . .   Current Print Ad
Outboard Motor Shop-Whaler   . . .   Oakland, CA   . . .   Current Print Ad
Redwood Marine   . . .   Eureka, CA   . . .   Current Print Ad
Riverman Boat Works - Drift Boats   . . .   Redmond, OR   . . .   Current Print Ad
Sunny's Electric Marine-Service   . . .   Sacramento, CA   . . .   Current Print Ad
Trucksmart-Trailer Hitches   . . .   Rocklin/Auburn, CA   . . .   Current Print Ad
Willie Boats-Willie   . . .   Medford, OR   . . .   Current Print Ad

CHARTER & PARTY BOATS

Bass Tub Sportfishing   . . .   San Francisco, CA   . . .   Current Print Ad
Big Mack Charters   . . .   Lake Tahoe, CA   . . .   Current Print Ad
Blue Ribbon Fishing Charters   . . .   Lake Tahoe, CA nbsp; . . .   Current Print Ad
California Dawn   . . .   Berkeley   . . .   Current Print Ad
Chris's Fishing Trips   . . .   Monterey   . . .   Current Print Ad
Jim Cox Sportfishing   . . .   Delta, CA   . . .   Current Print Ad
Emeryville Sportfishing   . . .   Emeryville, CA   . . .   Current Print Ad
Excel Sportfishing   . . .   Long Range, San Diego, CA   . . .   Current Print Ad
Fin Addict Sportfishing   . . .   Delta/SF Bay, CA &

The Fish Hookers Sportfishing   . . .   Isleton, Richmond, CA   . . .   Current Print Ad
Fish On Charters   . . .   Bodega Bay, CA   . . .   Current Print Ad
Flyhooker Sportfishing Charters   . . .   Cabo San Lucas, Baja
Fury Sportfishing   . . .   Richmond/SF Bay, CA   . . .   Current Print Ad
Goldeneye 2000   . . .   Berkeley   . . .   Current Print Ad
Gordo Banks Pangas   . . .   San Jose Del Cabo, Baja
Happy Hooker   . . .   Martinez, CA   . . .   Current Print Ad
Intrepid Sportfishing   . . .   San Diego, CA   . . .   Current Print Ad
Lucky Strike   . . .   Santa Rosa, CA   . . .   Current Print Ad
Morning Star   . . .   Crockett, CA   . . .   Current Print Ad
Neptune Sportfishing   . . .   Vallejo, CA   . . .   Current Print Ad
New Easy Rider   . . .   Berkeley, CA   . . .   Current Print Ad

Queen of Hearts Sportfishing   . . .   Half Moon Bay, CA   . . .   Current Print Ad
Randy's Fishing Trips   . . .   Monterey, CA
Silver Fox Sportfishing   . . .   Emeryville, CA   . . .   Current Print Ad
Stagnaro's Sportfishing   . . .   Santa Cruz, CA
Tahoe Sportfishing   . . .   Lake Tahoe, CA   . . .   Current Print Ad
Virg's Landing   . . .   Morro Bay, CA
Will's Bait & Tackle   . . .   Bodega Bay, CA

FLYFISHING GUIDES

All River Fishing, Jason Thatcher   . . .   Sac/Feather/Trinity River, CA
Al Brown's Guide Svc.   . . .   Sac Valley Rivers, CA
Cast Guide Service   . . .   Smith River, CA   . . .   Current Print Ad
Kim Hagen's Guide Service   . . .   Smith River, CA
Steve Huber's Guide Service   . . .   Trinity/Sac/Feather R./ Whiskeytown Res., CA
Rip Their Lips Off Guide Svc.   . . .   Sacramento, CA
Scott Caldwell Guide Service   . . .   Klamath R., Siskiyou & Shasta L.
Sierra Drifters   . . .   Bishop, CA
Stonefly Outfitters   . . .   Alaska & N. Cal Waters

GUIDE SERVICES

All River Fishing, Jason Thatcher. . . Sac/Feather/Trinity River, CA.
American River Guide Svc.   . . .   American R. CA   . . .   Current Print Ad
Armstrong's Norcal River Fishing   . . .   Coastal Rivers, CA/OR
Al Brown's Guide Svc.   . . .   Sac Valley Rivers, CA
Capt. Steve's Charters & Lodge   . . .   Ninilchik, Alaska   . . .   Current Print Ad

Cast Guide Svc.   . . .   Smith River, CA
Championship Sportfishing Outfitters   . . .  Sac/Feather/Amer/Delta. . .
Chinook Guide Svc.   . . .   Sac R./Lake Oroville, CA
Ken Cunningham Guide Svc.   . . .   Klamath/Sac/Feather/Smith R., CA

Don's Reel Time Guide Svc.   . . .   Smith River, CA
Brice Dusi Guide Service   . . .   Smith/Chetco/Eel, Trinity Rivers
Eagle Lake Charters   . . .   Eagle Lake, CA   . . .   Current Print Ad
FinAddict Guide Service   . . .   American R, CA
Fish Finders Guide Svc.   . . .   Southern Oregon

Fish Traveler Guide Service   . . .   Eagle Lake, CA   . . .   Current Print Ad

The Fishing Instructor   . . .   Delta, CA   . . .   Current Print Ad
Gold Country Sportfishing   . . .   Don Pedro, New Melones, CA   . . .   Current Print Ad
Gordo Banks Pangas   . . .   San Jose Del Cabo, Baja
Green Water Guide Service   . . .   NorCal & SoOre Rivers
Kim Hagen's Guide Svc.   . . .   Smith River, CA

Hemphill Guide & Instruction Svc.   . . .   Northern CA Lakes   . . .   Current Print Ad
Hog-On Drift Boat Guide Svc.   . . .   American River, CA
Steve Huber's Guide Service   . . .   Trinity/Sac/Feather R./ Whiskeytown Res., CA
Intimidator Sportfishing   . . .   NorCal Fresh/Salt Waters
Ken's Custom Tackle   . . .   Central Sierra Lakes, CA

Kutzkey's Guide Svc.   . . .   Sac/Klamath/Smith, CA
MegaBites Guide Service   . . .   OR, WA & Columbia R.
Mike's Fishing Guide Service   . . .   Trinity/Whiskeytown Lake, CA
Nor Cal Outdoor Guides   . . .   Sac/Feather/Am/Delta
North Rivers Guide Fishing Svc.   . . .   Sacramento R., CA
Oregon River Trails   . . .   Corvalis, OR   . . .   Current Print Ad

Paganelli's Bass Fishing Experience   . . .   Sacramento, CA . . .   Current Print Ad
Phil's Smiling Salmon Guide Svc.   . . .   Smith River, CA & AK
Dan Ponciano Guide Service   . . .   Vancouver, WA
Rio Lobo Guide Service   . . .   Northern Sac River, CA
Rip Their Lips Off Guide Svc.   . . .   Klamath River, CA   . . .   Current Print Ad
Salmon King Lodge   . . .   Red Bluff, CA
S&C Guide Svc.   . . .   Northern CA Lakes & Rivers

Scott Caldwell Guide Svc.   . . .   Klamath, Siskiyou & Shasta L.
Sierra Drifters   . . .   Bishop, CA
Bob Sparre's Guide Service   . . .   Sac, Amer, Feath R.
S & S Guide Service   . . .   Eagle Lake, CA   . . .   Current Print Ad
Steelie Dan's Guide Svc.   . . .   Feather/Delta, CA . . .   Current Print Ad
Stonefly Outfitters   . . .   Alaska & N. Cal Waters
Sure Bite Guide Service Guide Svc.   . . .   Sacramento   . . .   Current Print Ad
T.N.G. Motor Sports Guide Svc.   . . .   Sacramento   . . .   Current Print Ad

Whitney's River Guide Service   . . .   Smith R., CA / Chetco R., OR
Wild Rivers Outfitters   . . .   N. Cal & Oregon Rivers

INSTRUCTION

Championship Sportfishing Outfitters   . . .   Sac/Feather/Amer/Delta/Sierras, CA
The Fish Hookers Sportfishing   . . .   Isleton, Richmond, CA
Ken's Custom Tackle   . . .   Crystal Basin, Bear River, HellHole, French Meadows, CA

Larry Hemphill Guide & Instruction Service   . . .   Yuba City, CA
Paganelli's Bass Fishing Experience   . . .   Sacramento, CA
Dan Ponciano Guide Service   . . .   Vancouver, WA
Salmon King Lodge   . . .   Red Bluff, CA
S&C Guide Service   . . .   Sacramento R, Delta

LODGING:
MOTELS, RESORTS, LODGES, CAMPGROUNDS & RV PARKS

Alaska's Log Cabin Resort & RV Park   . . .   Prince of Wales Isl., AK
Bear River Lake Resort   . . .   Bear River Lake, CA   . . .   Current Print Ad
Big K Guest Ranch   . . .   Elkton, OR   . . .   Current Print Ad
Capt. Steve's Charters & Lodge   . . .   Ninilchik, Alaska   . . .   Current Print Ad
Collins Lake   . . .   Collins Lake, CA   . . .   Current Print Ad

Custom Camps Family Camping Svc.   . . .   . . . Mendocino Coast/Lake County, CA
Eagle Lake Recreation   . . .   Eagle Lake, CA   . . .   Current Print Ad
Eagle Lake RV Park & Store   . . .   Eagle Lake, CA   . . .   Current Print Ad
Emerald Cove Resort   . . .   Bullards Bar, CA   . . .   Current Print Ad
Fabry's Alaskan Fish Camp   . . .   Prince of Wales Isl., AK
Heritage Land Company   . . .   Northern Mountains, CA   . . .   Current Print Ad
Hiouchi Vacation Rental on the Smith River   . . .   Hiouchi, CA
Hotel Buena Vista   . . .   East Cape, Baja   . . .   Current Print Ad

Lake Escape Resort   . . .   Clear Lake, CA   . . .   Current Print Ad

Lakeshore Inn & RV   . . .   Shasta Lake, CA
Pardee Lake   . . .   Pardee Lake, CA   . . .   Current Print Ad
Salmon King Lodge   . . .   Red Bluff, CA
Scotts Flat Recreation Area   . . .   Nevada City, CA   . . .   Current Print Ad
Sugarloaf Cottages Resort   . . .   Shasta Lake, CA
Martin Verdugo's Resort   . . .   Baja   . . .   Current Print Ad

NON-PROFIT GROUPS

California Striped Bass Association
Central CA Inland Fisheries Foundation   . . .   Fresno, CA
Fishery Foundation of California   . . .   Fair Oaks, CA
Hot Creek Hatchery Foundation   . . .   Mammoth Lakes, CA
Recreational Fishing Alliance
Rowdy Creek Fish Hatchery   . . .   Smith River, CA
The California Salmon Steelhead Association   . . .   CA   . . .   Current Print Ad
Save Our Steelhead   . . .   Fort Bragg, CA
United Anglers of California   . . .   San Jose, CA
United Anglers of Southern California   . . .   Huntington Beach, CA

RESTAURANTS

Lakeshore Inn & RV ....Shasta Lake, CA
Stagnaros ....Santa Cruz, CA

ROD & TACKLE STORAGE AND PROTECTION

Put A Sock On It ...Rod and Gear Socks....Concord, CA

SERVICES

Alaska Airlines   . . .   Serving Baja, Mexico   . . .   Current Print Ad
Business In A Box   . . .   Start and Profit Today
California Sportsmen   . . .   Fishing Radio Show   . . .   Current Print Ad
Fish On Insurance   . . .   Marine Insurance   . . .   Current Print Ad
Kevin Schumacher's Fish Art   . . .   Clear Oaks, CA
KFBK   . . .   News Radio 1530, Bob Simms   . . .   Current Print Ad
Urban Park Concessions   . . .   E. Bay Lakes, CA   . . .   Current Print Ad

TOUR OPERATORS-OUTFITTERS

Bel Lange's Sporting About  . . .  Alaska, BC, Costa Rica   . . .  Current Print Ad
Custom Camps Family Camping Svc.   . . .   Mendocino Coast/Lake County, CA
Neptune Adventures   . . .   Baja   . . .   Current Print Ad

WEBSITE DEVELOPMENT

R & D Web   . . .   Fort Jones, CA

WHALE WATCHING