Fish Thugs

Fish Thug Baits

Fish Thug Baits delivers some of the toughest, most effective soft plastics you will find in Southern California. Steve started the brand and still hand-pours every bait after putting them through serious testing on lakes and prime spots throughout SoCal and the rest of the state. They are quickly building a strong following across California because the proven formulas keep hooking trophy bass, trout, and catfish in tough, high-pressure fisheries like the San Bernardino County Regional Park lakes, crowded urban waters, and remote mountain reservoirs where big fish get smart fast. These baits are durable, look real, and come from an angler who knows exactly where and how the strikes happen, so serious fishermen trust them to get the job done.