Reach Passionate Anglers
That Actually Buy
Stop wasting ad spend on casual scrollers. Get in front of California's most serious anglers — the ones who actually show up, gear up, and spend money.
Get Our Media Kit
Get our full media kit → Exact placement details, newsletter features, website exposure, social media reach, forum visibility, plus full magazine ad rates & member discounts.
Get Your Business in Front of 22,100+ Active Anglers
Whether you're running charters, guiding trips, or selling gear — we connect you with California's most engaged fishing community. These aren't casual browsers. They're serious anglers who book trips, buy equipment, and trust recommendations from sources they respect.
Guides & Charters
Fill your calendar with serious anglers. Our readers are actively looking for their next fishing adventure and trust our community's recommendations.
Tackle Shops & Retailers
Drive foot traffic and online sales. Position your shop as the go-to source for local knowledge and quality gear among California's most dedicated anglers.
Marinas & Lodges
Increase bookings and build loyalty. Reach anglers planning their next trip and looking for the best places to stay, launch, and fish.
Gear Manufacturers
Build brand awareness with anglers who actually fish. Get your products in front of the people who test gear hard and influence what others buy.
How We Put Your Business Front & Center
Your business doesn't just get listed — it gets amplified. We integrate your brand across multiple touchpoints to ensure our 22,100+ readers see you, remember you, and choose you.
Managed Account Service Available
Too busy running your business to manage your online presence? We've got you covered.
Zero Time Investment
Ideal for guides and charters who are limited on time or want a "do-it-for-me" approach. Focus on fishing while we handle your presence.
Full Control, When You Want It
Completely optional service. Your account can be transferred to your email at any time — no strings attached, no hassle.
How it works: We create and manage your Pro account, post your trip reports, share your catches, and engage with the community on your behalf. You send us photos and updates, we make sure your business stays visible and top-of-mind.
Your Pro Member Dashboard
Track your reach and engagement across all our channels
Website Features
See exactly where your business appears on our site: featured listings, articles, and premium placements all in one view.
Newsletter Analytics
Track every reader who sees your business in our weekly digest. Real numbers, real engagement from 22,100+ active anglers.
Social Media Reach
Monitor views and engagement when we share your content across our social channels. See your reach grow in real-time.
Ready to Hook Your Perfect Audience?
Join industry leaders who trust The Fish Sniffer to deliver results. Our team will help you create the perfect campaign for your goals.