1. Introduction

Fish Sniffer LLC ("we," "us," "our," or "The Fish Sniffer") operates the website fishsniffer.com (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

Contact Information:
Fish Sniffer LLC
P.O. Box 776
Colfax, CA 95713
Phone: 833-347-4661
Email: magazine@fishsniffer.com

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

• Email Addresses: When you subscribe to our newsletter or contact us
• Contact Information: Name, email address, and any other information you provide when contacting us

2.2 Automatically Collected Information

We automatically collect certain information when you visit our website:

• Analytics Data: We use Umami analytics to collect anonymized usage statistics, including page views, referral sources, and general user behavior patterns
• Technical Information: IP address, browser type, device information, operating system, and access times
• Cookies and Tracking: We use cookies and similar technologies as described in our Cookie Policy

2.3 Information from Third Parties

We may receive information from our advertising partners and service providers to improve our services and deliver relevant content.

3. How We Use Your Information

We use the collected information for the following purposes:

• To provide and maintain our fishing magazine and website services
• To send you our newsletter and fishing-related updates (with your consent)
• To respond to your inquiries and provide customer support
• To analyze website usage and improve our content and services
• To display relevant advertisements and support our advertising partners
• To organize and promote fishing events and tournaments (if applicable)
• To comply with legal obligations and protect our rights

4. Information Sharing and Disclosure

We may share your information in the following circumstances:

• Service Providers: With third-party service providers who assist us in operating our website and providing our services
• Advertising Partners: Aggregated, non-personally identifiable information may be shared with our advertising partners
• Legal Requirements: When required by law, court order, or to protect our rights and safety
• Business Transfers: In connection with a merger, acquisition, or sale of business assets

We do not sell, trade, or rent your personal information to third parties for their marketing purposes.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

6. Your Rights and Choices

6.1 Email Communications

You may unsubscribe from our newsletter at any time by clicking the unsubscribe link in any email or by contacting us directly.

6.2 California Privacy Rights (CCPA)

If you are a California resident, you have the right to:

• Know what personal information we collect about you
• Request deletion of your personal information
• Opt-out of the sale of your personal information (we do not sell personal information)
• Non-discrimination for exercising your privacy rights

6.3 European Privacy Rights (GDPR)

If you are in the European Union, you have the right to:

• Access, update, or delete your personal information
• Data portability and rectification
• Object to processing and withdraw consent
• Lodge a complaint with your local data protection authority

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

8. Children's Privacy

Our website is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your personal information in accordance with this Privacy Policy.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Your continued use of our services after any modifications constitutes acceptance of the updated Privacy Policy.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• Email: magazine@fishsniffer.com
• Phone: 833-347-4661
• Mail: Fish Sniffer LLC, P.O. Box 776, Colfax, CA 95713