
It seems counter-intuitive, we have all heard "big bait, big fish", and I agree with that statement. However, time and again I have been fishing our California Central Coast waters (from San Simeon, Morro Bay, Avila Beach down to the shallows at Point Purisma), and I have witnessed the smaller lures outproduce the larger ones in certain conditions. When the captains notice the fish are only biting small lures they will tell us while we are motoring out to the fishing grounds. So, after hoping for a sea monster and not catching one with my big lure time and again, I started using the 3.5-inch swimbaits in these scenarios. Do what the captain says, right?
I learned when the fish are full of small bait fish they don’t really care about those big lures, but they will still attack the smaller baits. Match the hatch not only with color but the size of the lure as well. The swimbaits need to be the right color and have the proper size lead head for the conditions as well. Light enough to act like a bait fish, and heavy enough to move through the water columns and into the strike zone.
My favorite swimbaits are made by Madame Lure. They have incredible action, are more durable than other swimbaits I’ve used, and offer so many colors. When I am fishing on a slow pick-bite day, I have discovered these lures outperform most other lures I try, or even the other anglers on the boat that day are using. So much I am often asked halfway through the trip what I am using because the species and size of fish caught on these lures are more desirable over what is being caught on traditional setups.
The action of a Madame Lure swimbait really stands out. A test I give a swimbait when I first look at them is to hold it by the body and give a slight shake to the lure and see how the tail responds. I am looking to see if the tail responds with the slightest of movement. The reason is I want the tail to really wiggle and create lots of action underwater, grabbing the attention of these fish.